Protein Loss – How Winter Affects Your Client’s Hair and How KERATHERAPY Can Help

The winter months can wreak havoc on your client’s hair, as rapid transitions from the cold, dry air found outside to the warmer, moist air inside can disrupt the moisture barrier in hair and scalp. The result? Moisture loss, faster color fading and hair that is more susceptible to breakage. Another culprit for hair problems and even loss is insufficient protein. Protein deficiencies can lead to problems such as thinning or brittle hair. This is where KERATHERAPY can be a lifesaver; or at least a hair-saver.

Virtually everything that you do while serving a client impacts the keratin that makes up their hair (I.E. heat, chemical processing, etc.), but there are other factors that you are not in control of such as age, diet and environmental conditions. All of which can lead to hair breakage, brittleness, duller appearance, or even loss. Keratin treatments not only give your clients sleeker, smoother and shinier hair, they also can full restore lost or damaged keratin to every strand – restoring hair to full health.

KERATHERAPY provides products that are designed specifically to help replenish your hair’s keratin levels and keep your hair voluminous and sporting a healthy shine. All KERATHERAPY pro treatments and home care collections feature their exclusive KERABOND Technology, which combines keratin with each product’s specific group of organics, botanicals, amino acids, and conditioning agents. This super-conditioning complex is delivered to the areas of the hair where they are needed the most.
Remind your clients also that leave-ins are ideal for the winter months as it offers an essential shield from moisture wicking winds!

• Wide range of products to support all hair types
• Paraben-free, sodium chloride-free, and sulfate free
• Replenishes keratin levels to contribute to hair health
• Crafted for salons, resulting in effective products for a fair price