Hair Salon, News & Press, Salon Memo
Mind the Gap – Adapting to Economic Uncertainty
Jul
As the economy continues to step into uncertain territory many consumers are finding themselves tightening their purse-strings and being more cost conscious. With rising costs of goods and services in many areas of the economy people tend to focus more on essential spending rather than personal or discretionary spending. This could mean fewer trips to the salon or even outright cancelation as clients try to make their previous treatment last longer or skip treatment altogether.
Adjusting to these changes can be difficult, especially with how rapidly things seem to be shifting from one week to the next. If you find yourself seeing fewer clients on your calendar or have prior appointments cancelled there may be a way to keep the business flowing to help bridge those gaps.
Offer Perks and Incentives
Perks could be something as simple as offering coffee or sweets to clients who come in or offering discounts on products bundled with services. Not only are these ways to show your clients that you appreciate their patronage, but they can also offer them ways to save money (even if it means they’re saving by having a free coffee instead of spending money at a big chain). While the cost of products may be increasing, offering small discounts bundled with service to help their treatments to last longer can also benefit your clients by giving them more peace of mind during the extended gaps between service. This can also be a way to show them that you are prioritizing them, and it can keep them coming back.
Offer Longer Lasting Treatments
The term “Recession Blonde” is floating around these days, and treatments such as these can give your clients a bit more time between visits while not skipping out altogether. The idea is to offer a treatment that will last longer, so having a darker shade of blonde color that grows out more smoothly and blends better with natural roots will be less jarring than a starker, contrasting shade. This will not only give your clients a beautiful, natural blonde coloring but also will result in something that looks more akin to highlights rather than obvious roots as it grows out. Treatments like these go a long way and can make your client feel more at ease if they need to stretch out their look a bit longer than usual.
Social Media Marketing
If your business is already feeling the pressure of tightened purse-strings, then perhaps a social media marketing blitz could help drum up some business. Advertising discounts and offering perks through a social media campaign can catch people’s attention and remind them that you are there for them. Showing some before and after pictures of longer-lasting treatments that you may have performed on your clients and explaining how they could still treat themselves once in a while could also gain some interest.
