Business, Hair Salon, Salon Memo
Making the Most of Your Website – 5 Tips to Make Your Site More Effective
Mar
It’s no secret that having a strong online presence is essential to running a great business these days, but simply having a website won’t cut it. If your site is difficult to navigate, lacking in detail, or otherwise unattractive it can drive away potential new clients. For many businesses the website is the first impression that they have of your salon, so it really needs to count. With so much competition out there it can be hard to draw in new clients, so let’s look at these five web essentials to see if you are getting the most out of yours:
MOBILE COMPATIBILITY
Let’s start with perhaps the most important thing to consider about your website: how it looks/runs on a mobile device. According to a report by WifiTalents in June of 2025, 54% of clients booked appointments via mobile devices and 40% of those bookings were created outside of normal operating hours. This means that having a website that is easy to navigate and that operates smoothly on your client’s phone is vital to getting those bookings. After all, a site that is difficult to thumb through can lead to frustration and looking elsewhere.
SHOW OFF YOUR SPACE
Photos go a long way toward selling your business; just ask any restaurant owner. If your website lacks any pictures to show off the look of your salon that could lead to people questioning the space they might walk into. Clear, well lit, and clean photos of the place they’ll be spending their time and money are important for drawing them in and helping them to feel comfortable enough to make that first appointment.
SHOW YOUR STARS
In the modern world where everyone has an endless source of information at their fingertips, potential clients are hesitant to pull the trigger on a new salon or business without first checking out reviews. According to a December report by Gitnux Reports, 90% of salon clients read reviews before visiting a new salon.
Word of mouth spreads and in the modern era methods may have evolved but the adage remains true. Having your reviews posted clearly on your website not only helps to remove doubt but also shows that you are confident enough in your business to show off that praise.
SHOW YOUR ACCOLADES
If your salon has earned any awards such as “Best of” in your city or a spot in the Salon Today 200 listings, it’s important to show off those accolades. First, you’ve earned them through hard work, skill, and through running a great business, but second, it shows your clients that your salon is the kind of place that will treat them right. Don’t shy away from showing off when you’ve earned the right to do so.
INTRODUCTORY OFFERS
What better way to entice a new potential client than to offer them a discount or an introductory package of some kind? Such a deal or special can show that you’re interested in their business and that you’re willing to give them special treatment for showing their interest. A set percentage discount on their entire first visit can help them rack up the savings while giving you a chance to show off some stellar treatments and products.
