Keratherapy, Hair Products, Hair Tips
Clearly Keratin – Shiny, Strong, Healthy Hair with Keratherapy
Jul
Keratherapy prides itself on providing products infused with keratin, from at-home products to professional hair treatments and more. Their goal is to give your clients the healthiest strands, the best blowouts, and long-lasting shine.
By now it’s likely that everyone has heard of keratin hair treatments. Anyone looking to improve the life of their hair, its smoothness, and its strength has probably heard the term before. But just what is keratin and how does it affect hair? What are the benefits or the drawbacks of keratin treatments? Who would get the most out of them? We’re here to help clear the air and help answer some of those questions so that you can better share that knowledge with your clients.
WHAT IS KERATIN?
Keratin is a fibrous protein naturally produced by the body, making it an essential natural building block found in hair, finger and toenails, and in the outer layer of skin. Keratin creates the structural framework of every hair strand and maintains its strength and resilience. When someone experiences a keratin deficiency (a natural byproduct of aging) it leads to increased porosity, making it harder to maintain healthy hair. Along with aging, chemical treatments, heat, and UV rays can further deplete keratin and weaken hair.
WHAT DOES KERATIN TREATMENT DO FOR HAIR?
Keratin treatments are designed to help replenish the levels of keratin to hair to counter the effects of keratin depletion and improve the hair’s structure. This replenishment process is necessary to achieve long-lasting color, improved conditioning, strength, and manageability. After a keratin treatment your clients can have hair that is shiny and vibrant, hair that’s moisture balanced in dry weather, easier and faster to dry and style, and adequately hydrated for humid weather. The benefits of keratin treatment can be seen, felt, and can last for months with professional treatment. Keratherapy’s at-home products can replenish keratin for days and weeks at a time as well with proper use.
WHO CAN BENEFIT FROM KERATIN?
Keratin treatments tend to work best for people with dry, damaged, and/or unruly hair types. They can be great to give people a fuller look and to improve shine and manageability. However, fragile strands can be overwhelmed by the heat used and the chemicals found in an in-salon keratin treatment. People concerned about those potential issues could benefit from at-home keratin treatment products such as Keratherapy’s retail lines. Keratherapy’s retail products are easy to use just like other shampoos and conditioners and are perfect for all hair types.
