Summer is heating up and with it, the return of one of the most frustrating hair challenges clients with “difficult hair” complain about: frizz. For clients with any sort of wavy to curly texture, the unpredictable nature of their hair can be a real chose, with a lot of their time spent taming it.
Genetically some clients are more prone to frizz than others and humid summer weather conditions can impact the hair of pretty much everyone.
A consumer study showed that:
- 93% of women surveyed “hated” their hair.
- Only 7% said they love their hair.
- When asked how many hair products they use on an average day to manage/tame their unpredictable hair, 58% of women said they have to use three or more products on a daily basis to get their hair under control.
- 1 in 5 women have passed on a social event because of unpredictable hair.
Enter: Keratherapy, a South Florida manufacturer of universal, clean, keratin-infused and professional quality haircare that tackles frizz and manageability issues head on. They created an exclusive keratin formulation they use in every single care and styling product: Kerabond™. It combines the benefits of keratin with proteins, amino-acids, nutrients and natural ingredients resulting in strong, healthy hair that is frizz-free, shiny, smooth, manageable, and resistant to humidity.
They have a complete range of haircare and styling products that tackle the challenges caused by keratin-deficient hair. Their keratin delivery systems provide the perfect balance of keratin and moisture to repair, protect and enhance all hair types and textures, while dramatically improving the appearance, health, and manageability of hair.
Since launch their products have been voted “Stylist’s Choice” and “Reader’s Choice” awards for 3 years running! Ready to bring it into your salon? Give us a call!
