Business, Hair Extensions, OnStage, Salon Memo
Successfully Marketing Your OnStage Hair Extensions Business
Nov
The world of hair extensions is highly competitive but can be incredibly rewarding, lucrative, and fun. One of the most important things that you can do as a business owner and stylist is to stay competitive to get the edge over the competition. While standing out among the crowd can be difficult at times, there are ways to get your name on people’s lips and OnStage Hair Extensions on their heads. Let’s take a look at a few ideas that can help you market your extensions business in a way that turns people’s heads.
Identifying Your Core Demographics
While it might seem like a good idea to cast a wide net to capture as much business as possible, you may run the risk of being noticed less by those who would utilize your services the most. Do some research on the demographics of the area by conducting surveys (and asking your clients directly) to learn more about the age groups and more individual needs and preferences. Studying the customer bases of your competitors can also provide insights into potential customers by learning more about the services and products they prefer.
All in all, having a target demographic allows you to tailor your marketing efforts to create something that would catch their attention rather than coming across as a broad attempt to catch everyone.
Observing Your Competitors
Learning what makes your competitors tick and what makes them successful can help you be successful in turn. Market research and analysis can give you insight into their pricing structures, their products and services on offer, and how they conduct their own marketing. Learning these things can help you create your own unique marketing strategy while helping you focus on what works.
Utilize Social Media and Email Marketing
Social media is an invaluable tool for any business, and your extension business can benefit greatly from an effective social media marketing campaign. Using popular social media platforms can help spread your reach, engage with potential clients, and build your brand’s presence. Platforms like Instagram and YouTube can be used to showcase your products and your work, demonstrate what you can do for your clients, and even engage with people with polls and more targeted content.
Likewise, email marketing can be a great way to drum up business and keep your name on people’s lips. Sending targeted emails based on services, products, and techniques that your selected demographics prefer can help to catch their attention much like with social media marketing.
Run Promotions and Attend/Schedule Events
Running special promotions that can be advertised on the aforementioned social media networks is a great way to build interest in your services. Offering special discounts or extra small services on top of your normal work can be a great draw for some and can encourage people to give your business a try.
Likewise, attending trade shows or throwing special events of your own can draw crowds who might be interested and help spread the word. Showing off your products and processes can help to educate your potential clients and also give you an opportunity to answer questions and engage with them.
OnStage Hair Extensions can empower you to give your clients incredible transformations and new or renewed confidence but knowing how to draw in business is vital to making it all work. Using the tips above can help you to narrow down your business to more targeted demographics as well as spread the word. Once you know your clients and they know you, you’ll be ready to give them their much-deserved red carpet moment.
