Business, Hair Salon, Salon Memo
Having a Happy Holiday Season – Ideas to Help Your Salon Thrive in a Shaky Economy
Oct
The holiday season is a time where spending is on the rise and preparations for parties, family gatherings, and events take center stage. While people tend to spend more in some areas during the holiday season, it’s not uncommon for them to tighten the purse-strings in others. Self-care can take a back seat to caring for everyone and everything else. This can be especially true in a shaky economy like the one we see these days. So, what can you do to make the most of the holiday season? Let’s look at some ideas:
STOCK UP ON INVENTORY
Getting caught off guard by clients who want a specific new holiday hair color or for products for others or for themselves is one of the last things you want. Examining your inventory and stocking up on hot commodities early can save you and your team time and headaches later. Look at what products moved well last year and plan accordingly so that your salon can be fully stocked with trending products.
OFFER GIFT CARDS
Gift cards are an easy go-to gift for anyone struggling to figure out exactly what to get for a friend or relative, and if you have a client who knows someone who loves certain kinds of hair services a gift card for your salon can be the perfect idea. Making these readily available online and on-site can help make it an easy choice for anyone looking for that little extra something.
CREATE SPECIAL PROMOTIONS
Special promotions can be a great way to improve holiday business, especially in a shaky economy. Offering special bundle services at a discounted rate or products bundled for gift purposes can be attractive offers to those holding their purse strings tighter. Bundling smaller sized versions of products with certain services can also provide clients with extra incentive to have those services rendered.
ONLINE MARKETING
Updating your social media presence to include any new promotions and even to send out holiday well-wishes is a great way to keep your salon in people’s minds. Highlight any specials or bundles, offer e-gift cards, and show off your holiday décor on Instagram, TikTok, Facebook, or through e-mail.
FALL INTO THE SEASON
While your clients may seek certain hair services to prepare for their holiday gatherings, if your salon is decorated for the holiday season it can make the experience more inviting and festive. Decorating and making your space special can make clients feel more at-home or like their visit is more of a special occasion. Making their visit memorable is likely to leave a lasting impression.
There are many things that can be done to give your clients an incredible holiday experience at your salon and to help your business thrive during the holiday season in a shaky economy. While these are only a few suggestions you know your clients and their needs best, so you are equipped to take these ideas and make them work for you. Make this holiday season the very best and show your clients your festive spirit and your business will thrive.
