Hair Care, Hair Products, Keratherapy
Environmental Stressors – And How Keratherapy Treats Them
Jan
There are many dangerous elements in our environment that can cause damage to your client’s hair to varying degrees, from harmful UV rays from the sun to air and water pollution, to even cold or hot wind. Here we’ll break down some of the most common environmental stressors and why they’re so damaging to hair.
UV Radiation
UV rays from the sun are already known to damage our skin with long-term exposure, but they can also wreak havoc on your client’s hair by breaking down the bonds that hold hair proteins together. This can lead to weakening of hair strands and eventually to breakage. Too much sun exposure can also strip hair of moisture making it dry and more brittle.
Air Pollution
Pollutants carried through the air, or sometimes even the wind itself at the proper temperatures, can lead to dryness, breakage, and even cause hair thinning in some people. Tiny particles can get into the scalp and hair follicles and cause scalp problems such as itching and dandruff. Pollutants can also lead to clogged pores and can weaken roots.
Water Pollution and Chlorine
Waterborne pollutants and even minerals can lead to dryness and breakage of hair, reducing its overall strength and causing it to become thinner over time. Other pollutants that can enter the water supply can harm hair roots and the scalp. Chlorine can strip hair of natural oils, also leading to dryness and brittleness.
With so much that exists that can put the strength and integrity of hair at risk what is the best solution to protect vulnerable follicles and strands? Keratherapy provides a wide range of products that provide hair with much needed keratin and even offers keratin treatments for clients who need more extreme repair. KERATHERAPY’s Kerabond technology combines keratin with organics, botanicals, and conditioning agents, allowing their super-conditioning complex to be delivered to areas of hair where they are needed the most.
