Kera/Rx, Hair Care, Hair Products
KERA/Rx – Unparalleled Keratin Smoothing Treatments
Jul
Hair ages just like the rest of our bodies. Over time this leads to brittle hair, loss of color, and more. But there’s a new brand in town that has scoured the earth to find ways of keeping your clients’ hair looking younger, feeling firmer, and more “fit.” To do this, they have taken the same anti-aging ingredients used in skincare to create a haircare system to turn back time for hair. This brand is called KeraRX, and they have just joined the HTB Beauty family.
KeraRX’s claim to fame is their unique Keraplasty Keratin Smoothing Treatment that utilizes 10 different acids used every day by estheticians around the world. These acids, including Glyoxylic, Glycolic, Lactic, Citric, along with other less well-known acids are combined to create a low-pH proprietary smoothing treatment with an acidity similar to that of lemon juice. This makes KeraRX’s smoothing treatment easy to use and much safer for both you and your clients. Let’s take a look at a small sampling of products offered by KeraRX:
DETOXIFYING SHAMPOO
This concentrated clarifying formulation removes product/hard water buildup, increases circulation for hair growth, reduces oil production, helps control dandruff, and detoxifies the scalp. When used before any chemical service, KeraRX Detoxifying Shampoo ensures the uniform absorption of color/keratin/and other treatments, while leaving hair feeling refreshed and clean.
KERAPLASTY KERATIN SMOOTHING TREATMENT
Often referred to by KeraRX clients as a “Hair Botox” or a “Venezuelan Blowout”, Keraplasty is a Triphasic Keratin Smoothing Treatment, which thickens hair by replacing amino acids missing from the cortex of the hair strand, restructures disulfide bonds to reduce/control curl, and improves the condition of the hair by creating a protective protein layer around the hair shaft in order to eliminate frizz and smooth the cuticle. Hair will be thicker, smoother, healthier, shinier, and frizz-free for up to 4 months.
TOOLS
KeraRX also offers a variety of tools as well. From their RX9000 Digital Black Titanium Infrared Flat Iron to their KeraBlast 2400 Professional Blow Dryer and their detangler brushes, KeraRX knows and has what you need to get the job done and done right.
