KERATHERAPY Reveals Four Common Hair Mistakes – And Four Solutions

Fighting frizz doesn’t have to be a grueling battle, but with so much information at our fingertips it can be easy to find conflicting ideas and to get lost in the mire of “home remedies” or questionable procedures. When it comes to your client’s hair it’s important that you impart your knowledge to help them maintain their luscious locks. After all, a client who can properly maintain their own hair will be happier with the results long-term and may appreciate your caring so much even when they’re not in your chair.

KERATHERAPY outlines four common hair mistakes that everyone should stop making, and shares with us all products that can help your clients to do so.

Skipping Conditioner

Sometimes people are in a rush to get through their hair washing routine and, as such, might forego conditioning – or perhaps they heard somewhere that conditioner wasn’t a great idea. Skipping conditioner leaves hair dry, unprotected, and prone to frizz. Without moisture, the cuticle lifts, and frizz takes over. KERATHERAPY has a wide variety of conditioners, such as their Moisture + Keratin formula, which deeply hydrate and smooth, restoring softness and shine.

Skipping Heat Protection

Blow dryers, flat irons, and curling irons can dehydrate and damage hair when used without some form of heat protection. Harsh environmental conditions and the summer sun can also dry out hair and potentially cause damage. KERATHERAPY KeratinFIXX 20-in-1 Leave-In offers heat protection, detangling, and frizz control all in one spray.

Overwashing

While it may seem like a good idea to wash hair regularly to keep it clean, washing too often strips away the scalp’s natural oils, leading to dryness, brittleness, and making the hair more prone to frizz. KERATHERAPY offers a variety of shampoos to help combat this, like their Moisture + Keratin Shampoo that gently cleanses without over-drying, helping to keep hair shiny and healthy.

Not Locking in Smoothness

If your client is dealing with frizz, rough texture, or unruly hair, skipping a smoothing treatment could be a contributing factor. Smoothing treatments are designed to lock in smoothness and can help keep your client’s hair silky and shiny. KERATHERAPY Keratin Infused Daily Smoothing Cream helps to realign the cuticle, boost shine, and dramatically reduce frizz for the long run.

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