WHAT YOU'LL LOVE
ACTIVATED CHARCOAL
The activated charcoal purifies the hair from buildup to achieve a brighter blonde result. The charcoal enhances cool-toned lightening.
BOND BUILDERS
Bold bonds WHILE lightening! It strengthens hair fibers during the chemical process to deliver stronger, healthier hair.
NATURAL INGREDIENTS, NATURAL RESULTS
Formulated with Luminessence, a proprietary fusion of natural ingredients, that leaves hair hydrated, shiny and smooth to the touch.




